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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 31Continuous improvement and review

Overview

Continuous improvement (CI) is a philosophy that aims to ensure ongoing effort in relation to product/process enhancement. It can be termed as either ‘incremental’ or ‘breakthrough’ depending upon the scale of improvement and is directly applicable to the output solutions from a category management process, such as projects, contracts, supplier relationships and strategies.

There are many authors who have written on the subject of CI, the most notable being W. Edwards Deming, who popularised the plan-do-check-act (PDCA) cycle (a.k.a. ‘Deming wheel’) in the ...

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Publisher Resources

ISBN: 9781351239561