April 2018
Intermediate to advanced
210 pages
4h 13m
English
Content preview from The Category Management HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Stage 2Research
Overview and benefits of this stage
Successful category management is underpinned by robust data and rigorous analysis. To create and implement a strategy, you need to have a thorough insight into all of the relevant information, characteristics and trends that apply, both internally (in terms of organisational behaviour and spend patterns) and externally (in terms of market dynamics).
This is a time-consuming and potentially resource-intensive stage in the category management process. Good strategy is based on good knowledge, and so the temptations of shortcuts here need to be resisted. This is category management’s equivalent of big data.
It’s impossible to give guidance on the timeline for the research phase of category management. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.