April 2018
Intermediate to advanced
210 pages
4h 13m
English
Content preview from The Category Management HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Stage 4Strategy
Overview and benefits of this stage
This stage represents the heart of the category management process and some would argue its very purpose. Each of the three stages preceding this stage have been building up to this point in time. A ‘good’ strategy is predicated on diligent research and critical analysis, and without the necessary prior investment in these areas, you cannot expect to develop an effective category strategy.
The kind of strategy we are talking about here refers to a long-term plan to manage the spend within any given category; it is obviously not referring to a short-term plan to source a new supplier! This may sound somewhat patronising, but it is a distinction that strikes at the heart of many of the current ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.