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The CEO Code by David Rohlander

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Chapter 4

EMPATHY

Constant kindness can accomplish much. As the sun makes ice melt, kindness causes misunderstanding, mistrust, and hostility to evaporate.

—Albert Schweitzer

Several years ago, I was invited to a fundraiser by a friend and business associate. He was calling in a favor, and this event was for a good cause. It was called the ADD Holiday Celebration. December is a busy month, with time spent getting ready for family vacations, buying gifts, and trying to wind up the year with that final push to maximize sales and profits. Nevertheless, I wrote the check and decided to go to this event anyway.

ADD stands for Advocates for the Developmentally Disabled. The purpose of the event was to raise money and awareness among churches, synagogues, ...

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