The CEO Code

Chapter 13

SYSTEMS

Whether you are talking about a simple checklist, a complex customer relationship management (CRM) program, or production and delivery of products and services, the one common ingredient is that they all need a comprehensive system to run efficiently, produce income, and build value. However, there are two caveats. One, in small to midsized businesses, there is a tendency to rely on particular individuals to make things happen, and the companies tend to ignore developing comprehensive systems. Two, in large organizations, the tendency is to use the system as an excuse when something falls through the cracks and not hold individuals accountable. All systems need to be established based on clear and specific principles. This ...