Chapter 15

REWARDS

Rewards and recognitions are a vital key to encouraging loyalty, pride, and dedication in your team. One of the most significant ways to do this is to simply say thank you. When was the last time you thanked someone for doing something? A CEO who shows gratitude by her words and deeds for the contributions made by others will strengthen the bond between herself and her team. This cannot be overemphasized.

Recently, Chief Executive magazine selected David C. Novak as Chief Executive of the Year. David, in his own words, is “chief teaching officer” at YUM! Brands. “He believes that recognition is the foundation for motivation—which is the only way to make big things happen.”1

For him, big things include 37,000 restaurants in ...

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