The CEO Code

Goals

Goals lead directly to action. Fundamentally, it is critical that you and your employees clearly know the difference between effective and efficient behaviors, goals, and actions. Effective means doing the right or the important things that produce results. Efficient is doing a task in a competent and businesslike manner. Too often people focus on doing something a certain way (efficient) rather than considering how valuable their activity is (effective). I’ll never forget a particular young coworker at Merrill Lynch. He was a well-organized and knowledgeable broker who sat a few desks ahead of me. I marveled at how organized he was. The problem was he spent most of his time organizing and sorting leads, rather than contacting clients and ...