PREFACECREATING A CULTURE OF GENIUS: LEAD, REIMAGINE AND REINVENT
I've spoken often about the challenges facing Apple in markets where functionality is more highly valued than aesthetics. I've also written about how the spirit of Steve Jobs lives on in every Apple product. When you pick up an Apple device, you feel a magical connection with a legendary genius.
That's why I'm not too worried about the future of Apple. Yes, Apple will face increasingly harsh competition from other tech giants such as Google, Facebook, Microsoft, and Amazon. But Apple will survive, and here's why: Apple has a culture of genius.
The genius culture knows no limits. The genius culture dreams the impossible. The genius culture sets the imagination free and lets it run wild. The genius culture has no boundaries. It is truly global and universal. It's a leader, not a follower.
I sincerely believe in its long-term value as a foundational element in strategic leadership and business growth.
The culture of genius unlocks unlimited potential, not only within the organization, but also beyond its boundaries. It is a culture that drives and enables continuous improvement and reinvention. It is a platform for creative disruption and relentless innovation in core, adjacent, and new markets. Essentially, it is a culture that radically expands potential and continually opens doors to growth.
It is also a learning culture, in the sense that you're never relying totally on your own abilities and knowledge. Establishing ...
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