Test #2

Can You Make the Culture Real—and Matter?

It’s about walking the talk.

Corporate culture can be messy and maddening.

To start, there are mixed views on the importance of culture. Given that it doesn’t show up anywhere on balance sheets or earnings statements, some would rather avoid discussing it altogether, impatient with its touchy-feely nature and more interested in what they can analyze in the columns and rows of a spreadsheet. At many companies, people view culture as little more than a checkbox exercise to develop a list of generic values that are posted in the “About us” section of the corporate website and rarely mentioned again.

The topic can also inspire eye rolls of cynicism, and for good reason. Every few months, it seems, ...

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