CHAPTER 7

Do the Important Stuff First

Because, as we all know, it’s easier to do trivial things that are urgent than it is to do important things that are not urgent, like thinking. And it’s also easier to do little things we know we can do than to start on big things that we’re not so sure about.

—John Cleese

When we hear about the early death of a celebrity, whether that be Anton Yelchin, Paul Walker, or Heath Ledger, we discuss the wasted talent caused by the use of drugs or alcohol that side-tracked fantastical talent and stopped the individual from expressing their talent to its fullest. But talent isn’t restricted to the greats or to celebrities, and wasted talent happens daily in organizational life. For many individuals, they do a job ...

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