CHAPTER 9

The Character of Passion

Character: The Guidance System for Your Fire

If I asked you to name one of the biggest con artists of the past 100 years, or if I asked you who operated one of the biggest Ponzi schemes of all time, you’d probably name Bernie Madoff. He scammed thousands of people out of billions of dollars and was eventually sent to prison. While he was there, he was asked how he felt about his past as a con artist and his present as a jailbird. His response was alarming as well as refreshing. He said, “I’ve never been at more peace in my life. My lack of character was killing me.

Madoff looked and sounded like a man of passion, which is the second element in The Champion Edge. He had plenty of attitude—the fuel to feed his ...

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