“Two of three transformation initiatives fail.”That’s according to a 2005 article in the Harvard Business Review. And it’s a fairly conservative estimate; statistics and descriptions of failed change initiatives abound. Many researchers and analysts agree that the missing ingredient is strong change management, which can have a dramatic effect on ROI. And the very foundation of managing change is using the culture of the organization.

Culture is the immune system of an organization. Culture knows what the organization is; it knows what it’s not. It attacks challengers and invaders and refuses to let them change the body. So why fight the very thing that protects the identity of your organization? Don’t. Work with it.

But how can we harness ...

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