The Change Handbook, 2nd Edition

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RICHARD STROZZI-HECKLER

Leadership Dojo

Knowledge is only a rumor until it’s in the muscle.

—Asian proverb

The Largest Pharmaceutical Merger in History

Pharmaceutical giant Pfizer acquired Werner Lambert in 2001, and Pharmacia two years later, in one of the largest mergers in U.S. history. In the midst of these acquisitions, Pfizer also created a new R&D (research and development) business model that included a matrix organizational structure. While immediate attention on the implementation of the new business processes and organization was required, it also necessitated transforming the diverse cultures of these three mega pharmaceutical companies ...