January 2007
Intermediate to advanced
760 pages
23h 12m
English
RICHARD STROZZI-HECKLER
Knowledge is only a rumor until it’s in the muscle.
—Asian proverb

Pharmaceutical giant Pfizer acquired Werner Lambert in 2001, and Pharmacia two years later, in one of the largest mergers in U.S. history. In the midst of these acquisitions, Pfizer also created a new R&D (research and development) business model that included a matrix organizational structure. While immediate attention on the implementation of the new business processes and organization was required, it also necessitated transforming the diverse cultures of these three mega pharmaceutical companies ...
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