Chapter 12. Chemistry: Rapport


Oprah Winfrey, the American talk show host and entrepreneur, thrives on building a close relationship with her audience through telling stories and self-revelation. Among her early tales was that she had taken drugs, been raped as a child and, while struggling with her ballooning weight, had once eaten a jumbo pack of hotdog buns, drenched in maple syrup.

Adam Levine, lead singer and guitarist for the pop group Maroon 5 also has a tremendous rapport with his fans, ‘But it took him eight years to develop,’ said his mum. ‘At his first performances, he performed with his back to the audience!’

Rapport is the third part of our A-I-R mnemonic for stimulating personal chemistry. It is an emotional bond or friendly relationship ...

Get The Charisma Effect: How to Make a Powerful and Lasting Impression now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.