August 1988
Beginner
352 pages
9h 56m
English
Jay A. Conger
Rabindra N. Kanungo
Charismatic leadership is a very rich and complex social phenomenon, and its manifestation among different kinds of leaders and its overpowering effects on followers have lent it an elusive and mystical character. Yet, in spite of its complexity, its effects are widely recognized. For example, it is not uncommon to hear members of an organization describe a leader as charismatic or attribute their motivation to a leader's charisma. It would seem that most of us carry in our heads a naive theory of what charisma really is. However, a more precise and scientific understanding of charisma remains to be developed. Social scientists have shied away from studying charisma's ...
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