The Chief Data Officer Management Handbook: Set Up and Run an Organization’s Data Supply Chain

© Martin Treder 2020

M. TrederThe Chief Data Officer Management Handbookhttps://doi.org/10.1007/978-1-4842-6115-6_5

5. Masterdata Management

Martin Treder¹ 

(1)

Königswinter, Nordrhein-Westfalen, Germany

 

Figure 5-1

Who owns the data?

Isn’t static data old-fashioned?

Data Management is about Analytics, Machine Learning, and insight through visualization, right? So, why does this book deal with Masterdata right after its Strategy part, even before covering Data Governance?

And, yes, in times of Agile, Masterdata sometimes sounds like a constraint from the past.

Nothing could be further from the truth.

In a LinkedIn post in December 2019, the “Data Whisperer” ...