June 2016
Intermediate to advanced
304 pages
7h 2m
English
Content preview from The China Factor
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Chapter 7Market Segmentation and Target Market Selection + China's Market Penetration Approach
So in war, the way is to avoid what is strong, and strike at what is weak.
—Sun Tzu, The Art of War
Step 1: Market Segmentation
It is important to be objective in assessing all of your market possibilities. I recommend that you take a broad view and choose a category or an angle by which to segment the market for your assessment: a funnel approach.
Customer/Market Segmentation: Slice It Up!
Just because you are a market leader in some areas, there could still be other markets or segments you could tap into. You can slice your existing market segments (or addressable market) in different ways, such as by demographic segments. You can look at different geographies, or different customer wants and needs, and consider modified versions of your product or service to address these new market needs and opportunities.
Developed Markets versus Emerging Markets
Given that there are many ways to segment a market, we will focus our analysis ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.