June 2016
Intermediate to advanced
304 pages
7h 2m
English
Content preview from The China Factor
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Chapter 11China: Promotion => Customer Relationships and Culture
The general who does not advance to seek glory, or does not withdraw to avoid punishment, but cares for only the people's security and promotes the people's interests is the nation's treasure.
—Sun Tzu, The Art of War
As defined earlier, the 4th P, Promotion (Customer Relationships and Culture), refers to the communication of information about a product with the goal of generating a positive customer response. The two key elements of this P that we will focus on in this chapter are the Customer and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.