June 2016
Intermediate to advanced
304 pages
7h 2m
English
Content preview from The China Factor
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Chapter 14The West: Product => Solution and InnovationModifying the Western Way Based on Your New Market Goals
The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat.
—Sun Tzu, The Art of War
Product Superiority Doesn't Always Win
One of the most significant changes that a Western company needs to make in their sales positioning strategy in emerging markets, as well as in established markets, is taking a solutions approach to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.