Basic Expectations of Chinese Online Consumers
The following checklist is crucial when it comes to meeting the basic consumer needs and expectations in China:
• Products—be it cheap or very high-end products—sold online should be cheaper than the ones sold in traditional retail stores.
• A strong value proposition is very important if you do not want to end up competing solely on price.
• Make sure you know your target customers and try your best to deliver unmatched value, quality, and service.
• Payment methods offered to customers should be simple and fast. The required fields should typically be limited to contact, address, and payment details.
• Same- or next-day delivery is expected in first-tier cities like Shanghai ...
Get The Chinese e-Merging Market, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
