April 2021
Intermediate to advanced
150 pages
5h 13m
English
Content preview from The Chinese e-Merging Market, 2nd Edition
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Basic Expectations of Chinese Online Consumers
The following checklist is crucial when it comes to meeting the basic consumer needs and expectations in China:
• Products—be it cheap or very high-end products—sold online should be cheaper than the ones sold in traditional retail stores.
• A strong value proposition is very important if you do not want to end up competing solely on price.
• Make sure you know your target customers and try your best to deliver unmatched value, quality, and service.
• Payment methods offered to customers should be simple and fast. The required fields should typically be limited to contact, address, and payment details.
• Same- or next-day delivery is expected in first-tier cities like Shanghai ...
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