April 2021
Intermediate to advanced
150 pages
5h 13m
English
Content preview from The Chinese e-Merging Market, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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How to Market Your Products and Services Online
The question of how to market your products to Chinese consumers is one that is debated endlessly by foreign companies seeking to profit from the tremendous potential of the Chinese market. It is difficult to conduct serious marketing research in China. Often, the difficulty in gaining access to and unreliability of information might expose corporate decisions to additional risks. Although East–West cultural differences remain a challenge to foreign companies carrying out marketing in China, those companies that make an effort to understand such differences and integrate them into their marketing and sales strategy stand a far greater chance of succeeding in the Chinese market. Businesses with a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.