Official Accounts
Official accounts are the most important tool for brand marketing and advertising. They provide an effective channel for government, businesses, media, industry leaders, and famous people to promote themselves or their brands to millions of users. In 2021, the number of WeChat official accounts surpassed 20 million, while back in 2017 there 3.5 million official accounts. According to Stephen Wang, WeChat’s User Growth and Engagement Director, the articles read monthly by the average user equal a novel.
The Three Main Types of Official Accounts
To start marketing on WeChat, the first step is to open an official account for your brand. Currently, there are three main types of official accounts:
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