April 2021
Intermediate to advanced
150 pages
5h 13m
English
Content preview from The Chinese e-Merging Market, 2nd Edition
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TikTok is arguably the most beloved app among China’s youth right now. Originally launched in September 2016, TikTok, known as Douyin in China. In 2020 it was the most downloaded iOS app worldwide for nongame apps. TikTok now claims to have more than 200 million daily active users (DAU) and more than 400 million monthly active users (MAU). Also, TikTok users are primarily female (60.7%), and 66.7% of users are between the ages of 18 and 24. For this reason, short videos have become a major focus for marketers and media agencies over the past year.
Since the end of 2016, short videos—which typically last for about 15 seconds to a few minutes—are one of the fastest-growing mobile app categories in China. In 2017, according to ...
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