April 2021
Intermediate to advanced
150 pages
5h 13m
English
Content preview from The Chinese e-Merging Market, 2nd Edition
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Operating a successful e-commerce portal will be a challenge for most foreign companies. A considerable amount of time and substantial investment will be required at the beginning. You might have to consider creating a website from scratch. Some other practical issues to take into account include website operating costs, handling of orders, and enquiries by e-mail, phone, or instant messenger, conducting inventory management, arranging shipments and package deliveries, and dealing with complaints and returns.
An ICP license is required for any foreign-invested company who wants to operate a standalone e-commerce website with a server based in China. However, the process of applying for an ICP license can be particularly time-consuming. ...
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