The New Retail Strategy was first introduced by Alibaba back in 2016. At Alibaba’s Computing Conference, Jack Ma’s speech focuses on five main areas that are being transformed by technology and that are set to impact profoundly the industry in the foreseeable future. These areas include manufacturing, new energy, new finance, new technology with new retail at the center. New retail is Alibaba’s strategy to redefine commerce by enabling seamless engagement between the online and offline worlds. The goal is not to convert online customers into offline customers. It goes far beyond. With new retail, Alibaba aims to use their technology capabilities to digitally transform offline retail in China, which currently accounts ...
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