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The Chinese Entrepreneurship Way by Julia Perez-Cerezo

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CHAPTER 4

The Entrepreneurship Process. Xu Xiaoyu, Bamboo Home

Xu Xiaoyu belongs to what could be named the transitional generation of Chinese entrepreneurs. The transitional generation consists of people recently trained in China who face the new challenges of China’s competitive job market. These people most often are not the children of the older generation of entrepreneurs (people over forty-five years old) that has made China’s development possible. Xu Xiaoyu was born in 1974; she has been steadily studying and learning new things since her arrival in Beijing where she completed her Master’s in Agricultural Management. In 2007, she decided ...

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