CHAPTER 14

Entrepreneurship by Leveraging Projects. Gong Min, Keying

Beijing is not only the political capital of China, but it is also recognized as the cultural capital of China. It is, therefore, the place to be for a company operating in the cultural industry, which is what Gong Min has been doing since the end of the last century. Gong Min is the Chair-woman and Managing Director of Beijing Keying Guoji Jiying Shi Cehua Youxiang Gongsi—Beijing Keying International Movie and Television Design Co., Ltd. The company is located in Haidian district, which is well known for its prominence in the media, events management, and advertising industries. ...

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