Message Discipline
When Alan Mulally left Boeing in 2006 to become CEO of Ford Motor Company, he was facing the biggest challenge of his life. He had turned Boeing around, and now he had an even bigger turnaround to accomplish at the beleaguered Ford Motor Company. Within two weeks of his arrival, he sent a letter to every employee in the company outlining what he was going to do and what he expected of every person at Ford. He told them about the business plan for the company, and stated:
Our plan will be built around three priorities:
PEOPLE: A skilled and motivated workforce.
PRODUCTS: Detailed customer knowledge and focus.
PRODUCTIVITY: ...
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