June 2018
Beginner
286 pages
9h 24m
English
Content preview from The Classical Music IndustryBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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13 Talking About Classical Music
Radio as Public Musicology
In the spacious, public foyer of London’s Southbank Centre (Europe’s largest arts centre), a wall-sized advert trails the concerts of the venue’s four resident orchestras with the slogan ‘a classical music season exclusively for pretty much everyone.’1 Orthodox marketing practice might well blanche at the use of ‘exclusively’ to describe classical music. Inclusivity and accessibility are the contemporary watchwords of a musical genre long dogged by cultural stereotypes, particularly surrounding (middle) class and (old) age. But the slogan’s deliberate oxymoron is surely self-aware and provocative, aiming to stop readers in their tracks, to play on classical music’s image ...
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