Chapter 1 What Is a “CMO of People”?
There is a different way to envision your HR function—and it can be great.
Organizations can improve their performance by changing how they manage people. If you are going to change how you manage people, you are going to want to change how you run HR.
The CMO of People concept is a way of framing how we think about the impact HR can have on an organization. We all know what Chief Marketing Officers do: they work to draw in customers, they aim to get the value out of customers, and to do so they seek to create a great customer experience. We should see HR through the same lens: drawing in talent, getting the most value from talent, and doing so on the basis of a great employee experience.
When you map out ...
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