Chapter 2 Impacting the Business as a CMO of People
In this chapter, I’ll demonstrate how the CMO of People model differs from traditional approaches. This will help you envision what this model demands of an organization and how it impacts the business.
What Impact Can an Elevated HR Function Deliver?
The point is not to create better HR—the point is to achieve greater business impact.
Thought leaders like professors Dave Ulrich, John Boudreau, and Jeffrey Pfeffer envision an HR function that has a much greater impact on the business than it traditionally has had. In other words, they want to elevate the HR function. In many cases the head of HR is part of the C-suite and may have a title like CHRO (Chief Human Resources Officer). The CMO of ...
Get The CMO of People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
