Chapter 4 New Points of Leverage

A CMO of People makes good use of unconventional levers.

A Non-Traditional View of HR Leverage

Leaders have a pretty good sense of how HR has traditionally had an impact on the organization. The CMO of People model asks them to look at new sources of leverage.

If you asked a typical CEO about why HR matters, they’d talk about how “recruiting is incredibly important,” “training is essential,” and “culture is crucial.” However, framing the levers HR can push (i.e., work on recruiting, training, or culture) that way risks focusing HR on its operational silos and disconnecting it from the broader business. If HR only affects the business in traditional ways, it is unlikely the CEO will be able to make full use of ...

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