Chapter 5 Why Analytics Comes First
Marketing has gone through a remarkable transition to become a function obsessed with analytics. The CMO of People model mirrors that transition. It puts analytics first so that HR can focus on affecting the business.
Why Analytics Is a Priority
Do you add analytics capability after HR is set up or does HR analytics come first?
Normally, a growth company would hire HR business partners to start getting the work done, and only later hire an analytics team to measure the work. In the CMO of People model, you would hire the analytics team early on. At DocuSign, we hired a full-time analytics person right after we had a talent acquisition team, a total rewards leader, and a technology professional online—and we ...
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