November 2015
Beginner
320 pages
6h 57m
English
Content preview from The CMO’s Periodic Table: A Renegade’s Guide to Marketing
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VII. Inert Fundamentals
As we come to the end of the Periodic Table, I’d like to look back to the beginning. We started on the Basic Elements, ten fundamental concepts every marketer with aspirations of CMO-level greatness ought to master.
I want to conclude with ten more fundamentals, but these ones are different from the first ten in an important way. These are the Inert Fundamentals.
In chemistry, an inert gas is one that is mostly or completely non-reactive with other elements and substances. Under most typical circumstances, inert gases are “self-contained,” which is to say they perform whatever function they perform on their own, instead ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.