The Cognitive Shortcut That Clouds Decision-Making

Merely repeating false claims increases their believability, leaving business leaders vulnerable to basing decisions on misinformation. Here are four strategies to prevent this.

Meetings are as effective over Zoom as they are face-to-face. A four-day workweek makes employees more productive. Few complaints means customers are happy. Innovation requires disruption.

Business leaders regularly confront these and similar claims. But what makes people believe that they are true? And, more critically, how do such claims affect strategic decisions?

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