sixteenBonus Chapter with Andrew McAfee

Andrew McAfee, the author of Enterprise 2.0, is a principal research scientist at MIT, where he continues to explore how emergent social and collaborative technologies are affecting the ways organizations conduct business. He is credited with coining the term Enterprise 2.0 five years ago, and it has garnered attention and momentum since.

I had the opportunity to speak with Andrew and decided to add our conversation as a bonus chapter as I believe there were a lot of interesting and valuable insights. Below is the transcript of our discussion.

Do you regret coming up with the term Enterprise 2.0New phenomena need new names. I was the first one to hang a label on companies’ use of emergent social software ...

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