Communicating to network

STEP 1 Know the purpose

Hands up who loves networking? I don’t have my hand up either.

Networking is like dating – emotionally exhausting, mentally draining and just when you think you’ve met the man of your dreams, he begins the date with the phrase – ‘I Googled you’. (True story.)

Like dating, networking involves a series of awkward interactions where you must be pleasant, polite and make sure you don’t do anything you will regret the next day.

Networking = work. So why bother networking? Well for the same reason we date: connection. We are trying to find ‘our people’. Find our tribe. Our tribe will support us and help us move along in our career. Our tribe will become our clients, customers or maybe even our friends. ...

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