Communicating on media
STEP 1 Know the purpose
More and more business people are being asked to contribute to the media today. A media contributor is someone who is invited to be part of a discussion and contribute their views on a topic.
Alternatively, the media may request an interview with you as part of a personal profile segment on you or your business.
The purpose of this chapter is not to tell you how to get onto media or build a PR strategy. I am afraid that is a whole other book, and you may need to pay for professional support if this is your goal.
This chapter is designed to help you perform on traditional broadcast media, if such an opportunity arises.
I am going to talk specifically about radio and television interviews. However, ...