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The Communication Book
book

The Communication Book

by Emma Ledden
August 2014
Intermediate to advanced content levelIntermediate to advanced
216 pages
3h 38m
English
Pearson Business
Content preview from The Communication Book

Communicating on media

STEP 1 Know the purpose

More and more business people are being asked to contribute to the media today. A media contributor is someone who is invited to be part of a discussion and contribute their views on a topic.

Alternatively, the media may request an interview with you as part of a personal profile segment on you or your business.

The purpose of this chapter is not to tell you how to get onto media or build a PR strategy. I am afraid that is a whole other book, and you may need to pay for professional support if this is your goal.

This chapter is designed to help you perform on traditional broadcast media, if such an opportunity arises.

I am going to talk specifically about radio and television interviews. However, ...

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Publisher Resources

ISBN: 9781292063201