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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER12

Day-to-Day Management of Your Community

Practical Knowledge to Keep Users Happy and Engaged

Throughout this book, I’ve given you a lot to think about in terms of community management strategy and ways to make the most impact with your social media and online listening and discovery. In this chapter, I’ll give you the practical knowledge you need to help facilitate those relationships that you’ve so carefully and effectively established with your customers and supporters.

Here, the goal is to give you some ideas for initiatives that can help you engage with your followers. Additionally, I’ll show you how to make these engagements and relationships scalable, sustainable, and transferable.

Building Relationships: The Golden Rule

When it ...

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