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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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CHAPTER13

Storytelling

Connect Brand to Audience with Power

Storytelling is an important aspect of community management, because it’s a powerful way to connect at an emotional level with your audience.

Here’s what we’ll cover:

  • Story structure
  • Storytelling tactics
  • Using stories to get people emotionally invested in your brand
  • Content creation and content strategy
  • Differentiating content in stories

Storytelling: An Overview

Think about the last time you heard a great story. Not just any story, but a story that held you captivated, one that made you laugh or cry. What was it about that story that kept you interested in hearing more? What stood out to you? What made it a great story?

If you come from a technical background, you may think that storytelling ...

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