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The Community Managers Playbook:How to Build Brand Awareness and Customer Engagement by Lauren Perkins

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Introduction

The Power and Value of Community

The world is changing. This has always been true, but we feel it more because the pace of change continues to accelerate. Advances in technology have pushed the pedal to the metal on every aspect of our lives! The Internet, with its social networks and mobile technologies, is turning the world into one big neighborhood. People can connect with each other instantly and constantly. Location is no longer an issue, and connectivity truly has enabled an engaged world.

The Business Landscape Has Changed

The business world is no exception. In every industry, technology is bringing down the cost of creating products, accessing markets, and building infrastructure. This “leveling of the playing field” allows ...

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