THE PSYCHOLOGY OF COLOR
Color invariably conveys moods that attach themselves to human feelings or reactions. Part of our psychic development, color is tied to our emotions as well as our intellect. Every color has meaning that we either inherently sense, or have learned about by association and/or conditioning, which enables us to recognize the messages and meanings delivered.
A large part of our associational reaction to color is related to natural phenomena.
For example, yellow is the color most often attached to the warmth and joyfulness of ...
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