Chapter 9. E-Commerce Solutions


Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.

 --Thorstein Veblen,The Theory of the Leisure Class

While some e-commerce operators will choose to handle all the tasks needed to build and design their website, others will choose to outsource some or all of those duties. And, to be honest, if money is no object, you should hire a consultant or web-designer to help in the building and design stages. However, most readers’ budgets can’t accommodate the costs of outsourcing such chores and thus they must take care of the website design aspects themselves. This means that they are charged with the task of finding the best service or e-commerce software package to meet ...

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