Chapter 15. Search Engines and Directories


Whenever you see a successful business, someone once made a courageous decision.

 --Peter Drucker

You’ve designed a wonderful website, but you may be disappointed with the traffic and sales your site is generating, so you look for a solution. As you research the problem, you’ll find the majority of a website’s traffic comes from search engine and directory referrals — your website may not be getting these referrals. The reason may be that you have not designed your pages correctly for search engine placement or you have not submitted your website correctly with the various search engines and directories (or a little of both).

We all know that it’s sometimes difficult to find what you’re looking for on ...

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