Chapter 17. Customer Service
Technology: The knack of so arranging the world that we need not experience it. | ||
| --Max Frisch, Homo Faber | ||
Good customer service equals good customer retention and good word of mouth.
The explosion of e-commerce transactions brings tremendous opportunity to all kinds of businesses. The Web has attracted both entrepreneurs looking for a new business model and established brick-and-mortars seeking an opportunity to grow their revenues and to expand their customer base through this compelling online sales channel.
Yet, all e-commerce businesses need to differentiate themselves from the competition. That presents a daunting challenge to most online enterprises; especially those just entering the e-commerce arena. The smart ...
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