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The Complete E-Commerce Book, 2nd Edition
book

The Complete E-Commerce Book, 2nd Edition

by Janice Reynolds
March 2004
Intermediate to advanced
374 pages
10h 46m
English
CRC Press
Content preview from The Complete E-Commerce Book, 2nd Edition

Chapter 17. Customer Service

 

Technology: The knack of so arranging the world that we need not experience it.

 
 --Max Frisch, Homo Faber

Good customer service equals good customer retention and good word of mouth.

The explosion of e-commerce transactions brings tremendous opportunity to all kinds of businesses. The Web has attracted both entrepreneurs looking for a new business model and established brick-and-mortars seeking an opportunity to grow their revenues and to expand their customer base through this compelling online sales channel.

Yet, all e-commerce businesses need to differentiate themselves from the competition. That presents a daunting challenge to most online enterprises; especially those just entering the e-commerce arena. The smart ...

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Publisher Resources

ISBN: 9781578203123