Chapter 9
Building Strong Industry Relationships: Making Good Deals and Navigating The Politics
INTRODUCTION
You’ll keep hearing over and over again that this business is built on relationships, and that’s because it’s true. And without a doubt, people hire, do business with, give good deals to, invest in, recommend and trust the people they know and like. So it’s not a stretch to say that those connections you develop and nurture throughout your career could very well be one of the most significant keys to your success in this industry.
There are many different types of relationships you’ll enter into during your career, and many will prove to be of great mutual value. This chapter focuses on a few of those relationships — those with vendors, ...
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