Chapter 28

Commercial Production

 

 

INTRODUCTION

Similar to television and feature production in many ways, commercial production is very much a world onto itself. Though there are individuals who have the ability to jump back and forth between the two realms, many choose to build their entire careers within this fast-moving industry. Production schedules are much shorter, crews are smaller and salaries are generally higher. Much of the paperwork is different and studios and networks are replaced by advertising agencies and clients. Because of these differences and the fact that this industry is such big business throughout the world, I thought it was important to include a chapter outlining the basics of commercial production.

Because my experience ...

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