The Complete Graphic Designer

61

Keeping a Design

Process Record

Design is often a compromise of ideas between the

designer and clients, so sometimes the best solution

is not selected for fi nal implementation and print

production. Maintaining records of the design pro-

cess, whether in a job jacket or sketchbook, preserves

the evolution of ideas and creates a place for unused

ones to be cataloged for future use. Process cataloging

is also invaluable for resolving billing or ownership

disputes such as proving the amount of work that was

put into a project or when a design was fi rst created.

Remember that good design connects with an intend-

ed audience. Developing a well-researched creative

brief, adhering to the guidelines set within, and com-

municating with the client will ensure that only suc-

cessful concepts and solutions are produced and that

precious time is not wasted on ineffective concepts.

For this high-end CEO Summit piece for Nokia,

the design fi rm utilized several fi nishing tech-

niques such as die cutting the event logo out of

the box slip cover, designing a uniquely shaped

program and itinerary that is bound using wire-o®

techniques, and choosing a custom printed

binder for the event collateral.

Design: Yellow Octopus

A complex and intricate blind emboss is used

to convey the idea of a sidewalk that has been

decorated with names while the cement was

still wet. Embossing is a subtle technique

whose tactile qualities engage the senses and

enhance the overall impact of a piece.

Design: And Partners

The Design Process

TB

Provision-Complete Graphic Designer

CD109-59/4028

1st

proof

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Gridlines are not only visible in this

composition, but act as the illustrated

portion of the poster, launching a new

corporate identity.

Design: Templin Brink

Sometimes a composition will

use several grids layered on top of

each other or at different angles.

Design: Fauxpas Grafi k

TB

Provision-Complete Graphic Designer

CD109-59/4028

1st

proof

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