Common Design Jobs
Posters have the power to com-
municate with very few words. In
this bold yet simple design, the
headline plays off of the winery
name, Gloria Ferrer.
Design: Michael Schwab Studio
Poster Design Considerations
When designing a poster, take into consideration where
the poster will be hung. Will it be inside a building, well-
lit, among numerous other posters on a busy thorough-
fare, or will it be folded and sent in the mail? Determine
if your viewers will have time to stop and observe the
poster, in which case you can afford to create a more
intricate work; or if you need to catch their eyes and
communicate the message in a few seconds with a bold
and simplistic composition. Every scenario will require a
different design strategy for success.
Large posters are more effective at grabbing viewer
attention. The only restrictions are where the poster
will be displayed, the size of the printing press, and
the client’s budget.
Posters utilizing bright, vibrant colors tend to pop
off a surface unless they are hung in a sea of equally
vibrant works. In this case, a one- or two-color piece
can be just as, if not more, effective.
In a world where viewers are over-stimulated by graphic
images and messages, a poster utilizing simple typogra-
phy will stand out and convey its information most ef-
ﬁ ciently. Depending on the characteristics of a selected
font, typography has the ability to convey emotional
and expressive qualities. Sans serif fonts are very direct
and authoritative looking, while serif and italic types are
friendlier and more approachable.
Simple and direct visuals attract the viewer’s attention
and compel them to read presented information. Gener-
ally speaking, images should dominate the composition
unless a typographic solution is used.
Provision-Complete Graphic Designer
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