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Corporate Identity
Successful corporate identity programs consist of
simple, unique, and memorable logos, graphic
elements, and color palettes that visually represent
the core values, philosophy, and principles of a
business. One of the most important attributes of
an effective identity campaign is the consistent
application of these elements across all forms of
company communication, from business cards to
on-screen presentations and employee uniforms.
Chapter 5:
Corporate Identity
TB
Provision-Complete Graphic Designer
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